This is a very big topic in the area of social personal development, whether you wish to improve your relationships with your friends or with your coworkers. Once you understand this you will understand how to make others feel better. Isn’t this amazing?

As a European-born marketing professional, one of the first thoughts that come to my mind when I think about Web 3 Technologies is: “Can Web 3 be GDPR complaint?“

You've probably heard of Web 2.0, but you didn’t quite understand the concept of the latest and greatest internet update Web 3.0. It's a game-changer, and don’t worry, today I will try to give you a basic understanding of why this thing is important and how brands and their customers can benefit from it.

Blockchain technology is a game-changer for B2C organizations and if you are going to market a product or service you cannot live without understanding the potential of this cutting-edge technology.

Have you ever noticed that some people just seem to get along with everyone, while others struggle to connect with their teammates? Well, it turns out that there may be a scientific explanation for this. According to biological and anthropologist Dr. Helen Fisher, there are four different brain-based personality types, each of which has its own unique strengths, weaknesses, and communication styles.

Have you ever thought about why some companies seem to have no problem attracting top talent, while others struggle to find the right team member? One of the key reasons for this is the fantastic and purpose-driven world of employer branding.

One of the most famous definitions of sustainability is the ability to “meet the needs of the present without compromising the ability of future generations to meet their own needs”

Source: United Nations Brundtland Commission, 1987.

Brands are like people. Just a little bit weirder, and definitely way more extravagant! Brands are basically representations of people’s main characteristics; in other words, they are characters just as the ones we find in books and movies! Let’s dive into it!

Have you ever asked yourself ‘how do I improve myself? How can I become a better version of me?’ I ask myself this question a lot, as I know that becoming a better me is not only beneficial for myself but for the people around me as well. Let’s dive into it then!