As a European-born marketing professional, one of the first thoughts that come to my mind when I think about Web 3 Technologies is: “Can Web 3 be GDPR complaint?“

You've probably heard of Web 2.0, but you didn’t quite understand the concept of the latest and greatest internet update Web 3.0. It's a game-changer, and don’t worry, today I will try to give you a basic understanding of why this thing is important and how brands and their customers can benefit from it.

Blockchain technology is a game-changer for B2C organizations and if you are going to market a product or service you cannot live without understanding the potential of this cutting-edge technology.

Have you ever thought about why some companies seem to have no problem attracting top talent, while others struggle to find the right team member? One of the key reasons for this is the fantastic and purpose-driven world of employer branding.

Brands are like people. Just a little bit weirder, and definitely way more extravagant! Brands are basically representations of people’s main characteristics; in other words, they are characters just as the ones we find in books and movies! Let’s dive into it!